Workflow of steps to engage your creators
Follow this workflow and optimise engagement every step of the way.
Identify your creators
Who has the experience to share this story? Who are your credible messengers, the people your colleagues will relate to?
There are different ways you can identify your creators. Consider these trigger points and sources:
Your personal network
Recommendations from line managers
High performers
Award winners
Early adopters
People who role model values, behaviours and competencies
Active members of DEI community networks
Subject matter experts
People who have been promoted or grown their career with you
Testimonials from people who have had positive experiences
Alumni
TIP: Be inclusive and invite a mix of contributors to inspire everyone.
Messaging brief and email template copy
Once you’ve identified your creators, you’ll want to give them a heads up on the campaign and more details on what will happen next.
The next few sections include tips and draft copy to use in your communications.
What to include in your email brief or conversation
Whatever the aim of your StoryTagger campaign, you’ll invite people to participate.
Here are 5 messages every invite mail or briefing document must have.
A clear campaign goal. Communicate why you need people to share their story, the benefit to them, your organization and anyone else.
Tell people why you’ve selected them. This will build confidence and trust.
Explain how StoryTagger makes it simple for people to share their story. Let them know to expect a system mail, how to get started and to simply follow the prompts.
A realistic deadline. Make them aware why this has been set so they can prioritise!
How their stories will be used. This might be internal only or for a wider audience on social media channels. Will you be using full stories or clips for a montage? Let people know.
TIP: If you have a company value or behaviour that supports knowledge sharing, reference it! This reminds people there's organizational momentum to support them. Expected values and behaviours give them 'permission' to share which in turn supports a culture of storytelling.
Tap into what people care about. What’s in it for me?
Think about what people care about and include that in your language.
There’s lots of benefits when you share your story:
Build confidence
Reflect on what you’ve achieved
Embed learning and support sense-making
Demonstrate your own good practice
Develop communication skills
Raise your profile
Create a career advantage
Pay your experience forward to colleagues who will benefit
TIP: Adapt and share this creator PDF, which reinforces these benefits and includes instructions and tips.
First brief or invite mail template
Email your creators first from your company email account to build trust and let people know what to expect. This is where you promote the ‘Why’ / purpose of what you’re asking people to do, set a clear deadline, how stories will be used and what they need to do next.
Subject: Share your story for [Campaign goal]
Hi [Name],
[Position the problem you're solving or goal in a sentence].
As part of [Campaign or Initiative name], we’d like to hear from you, one of [Reason why they've been chosen].
Please share your story by [Deadline date] and [Confirm how stories will be used].
How do you take part?
We’re using StoryTagger, a tool which makes it really simple for you to share your insights as a short video following the prompts we’ve set up.
Follow these steps
1. Look out for your StoryTagger invite email – follow the link and use the same email as the invite to create a password. This keeps everything secure.
2. Login to StoryTagger either on the mobile app or the desktop app on your browser.
3. Select ‘Start your story’ and follow the prompts.
It’s easy to re-record parts of your video story if you need to. Check out the user guide and if you have any questions, please email [Campaign contact name] or, for technical questions [email protected].
Thanks in advance for your support. We look forward to [Achieving this goal] together.
Reminder message
Subject line option 1: REMINDER: Don’t miss this chance to [Campaign goal]
Subject line option 2: REMINDER: Share your story by [Deadline]
Hi [First name]
Are you ready to share your insights for our [Campaign goal]? Only a week to go!
Thanks so much to those who have already uploaded their story. We’ve made these ‘Live’ in StoryTagger for inspiration. [Reinforce the difference people will make in a sentence]
Your story matters! Share it by [Deadline] to help us all raise the game.
All you need to do is follow the prompts we’ve set up in StoryTagger, a tool which makes it simple for you to share your experience on video.
To get started click here.
See these tips on how to use StoryTagger on your desktop web browser or mobile.
Thanks so much for your support.
Any questions contact myself at [Campaign contact email] or [email protected].
Short 1-1 follow up mail for contacting individuals directly
Of course, people often leave things to the last minute! So, don’t be surprised if your creators leave it right to the deadline.
A short 1-1 personal nudge is a very powerful way to get the stories you need.
Try something along these lines:
Thanks again for agreeing to share your story to [Campaign goal]. We have it scheduled to use on [This date]. Just checking in to make sure you have the invite from StoryTagger and everything you need to record it by [Deadline]?
More tips to engage creators
Want to up your game? Take a look at these extra tips to improve your engagement workflow.