Intro to your Engagement Toolkit
Whether you’re launching your first StoryTagger campaign, or simply looking for tips to optimise engagement, you’ve come to the right place. This engagement toolkit contains everything you need to capture the brilliant stories you need.
Put yourself in your creators’ shoes
Of course, everyone is busy. And, for some people, sharing their story on video will feel like a new behaviour. They’ll be stepping out of their comfort zone. But this is where the magic happens - make people feel good about it!
Always put yourself in the shoes of your creators. Do your communications answer the core questions creators will be asking?
Why is sharing my story a priority?
Do I have what it takes?
When is the deadline?
How do I actually get started?
How will my video be used?
The good news is that StoryTagger does the heavy lifting and there are some tried and tested ways to get people to share their most valuable stories with minimum effort. And, the results are worth every moment.
TIP: Remember when you ask someone to share their story you are helping them make a difference towards an important campaign goal. There's no need to be apologetic! Just make sure you explain the 'why', the benefits and follow the 'Steps to engage your creators'.