When creating your campaign ask yourself the following questions.
What do you need to achieve?
Keep in mind headline goals. What business challenge do you need to solve? Is there data that supports what you’re doing? Set clear objectives and success criteria for your campaign.
What else does this campaign need to align to?
Build on brand language, behaviours, company values and purpose to help people make sense of what they’re doing and the difference they’ll make by sharing their story.
How will you use and embed StoryTagger to make the most impact?
Consider the context, the reason you’re using StoryTagger and where it can best integrate with this particular employee experience, advocacy project or learning programme. Being precise will help keep you focussed.
What stories, insights or messages do you need to capture?
Sense check this against what you need to achieve. What are the key messages? What’s going to resonate? What myths do you need to bust? What do people need to know? What’s going to change behaviour or mindsets? What’s going to trigger action?
Who is your target audience? For recording and watching?
Consider the specific profile of your creators and viewers in terms of skills, interests and aspirations. What do they care about? Are they experienced presenters? Do they recognise themselves as experts? StoryTagger removes imposter syndrome and guides people whatever their skill or confidence level.
How will you recruit or engage your creators?
Do you know who you’d like to invite to share their story? If not, think about people or managers who can nominate and engage network or team members.
Do you need to make sure you get wide representation? Create a matrix to make sure you capture different view points from different communities.
Check out our guide on adding creators
Check out our engagement toolkit
How are you planning to use the video stories?
Your creators will want to know how their stories will be used and where they can be watched. Use will also impact how you structure your campaign. For example, you can easily create a montage from StoryTagger videos.
What’s your schedule?
It’s quick to set up a StoryTagger campaign and capture ready-to-use content but you’ll need to set realistic deadlines to fit ‘the ask’ and explain why. For example, you’re planning to feature their content in a monthly newsletter or publish it to your learning platform on X-date. Give people a good reason why this date has been chosen so they understand it’s not arbitrary.
Download this Campaign Planning Canvas
Use our Planning Canvas with your team to map out your next StoryTagger campaign and optimise impact.
