Running a successful cohort-based programme with StoryTagger
There’s lots of scope for being creative with StoryTagger. We love hearing about new, impactful ways our customers are embedding video storytelling in their development programmes.
Before you experiment, we recommend you follow our tried and tested good practice. If you’d like to discuss your goals or have any questions on what’s possible, contact to the StoryTagger customer success team using the chat tool.
This is a good practice example of how to embed storytelling in your programme using existing StoryTagger templates.
Preview the ready-made cohort templates this example is based on here.
Read how London Business School used a similar model in this customer story.
Essential tips for success
Double down on the programme’s goals: Focus on where cohort stories and insights will add the most value for the goals you’ve identified. It’s tempting to drop-in activities at every turn. But, taking a strategic view will give you best results and avoid learner overload.
Lead by example: Make sure your facilitator is 100% on board with using video storytelling as an integral part of the programme. They should record a welcome video before you invite the cohort – once the programme is live they are critical to the process!
Embed value throughout the programme: Reinforce purpose and signpost actions at key programme points, starting with onboarding comms. Video storytelling and reflection is a core part of the learning experience so it’s important learners understand both expectations and benefits to get maximum value.
Define how you’re using each piece of technology: If you’re using multiple technologies, simply define the purpose of each and avoid any obvious overlap.
Use stories to create momentum: When you set story tasks, think about how they create momentum throughout the cohort journey. For example, set a task for submission just before a live session or if using for intermodular activity set a deadline before a key milestone, coach call or similar. Pull the insights into workshops and encourage participants to watch each other’s responses.
Talk in terms of stories not videos: Not everyone relishes seeing themselves on video at first. Always talk in terms of sharing insights or a story rather than recording a video. This helps people lean in and feel more comfortable.