Repurpose your video stories
There are so many ways you can repurpose video content.
With video, you have a world of rich assets which you can leverage and use to create new content and connect with different audiences at different points of need.
Use these ideas to help you get even more value out of your StoryTagger videos.
1. Create a blog post using the video transcript
People share some incredibly rich insight in their StoryTagger videos.
Generate a transcript from your selected video. You can then top and tail the content with extra context and share as a post or resource on your learning or communications platform.
Don't forget you can also embed the video in full or as snippets to serve colleagues who'd still prefer to watch the video.
Check out our guides for downloading transcripts and video parts to help with this.
2. Write an article
Once you have the transcript consider writing a longer or different article using the interview narrative as a foundation.
If you’ve collected several videos from different people on the same theme, pull together the threads and weave in relevant content from other sources.
You can embed quotes and video clips as social proof to continually reinforce trust and the colleague voice.
3. Identify specific quotes
Authentic quotes from peers will steadily build trust and reinforce the value of your programmes and campaigns.
Take positive or meaningful statements and phrases from the video that will strengthen the message you want to share or create online banners and other collateral incorporating them.
These assets could be used as part of learning or engagement campaigns you are executing, or perhaps even just to promote the video itself.
4. Short social videos
Effective social videos are short (to grab fickle attention spans).
To make more of your videos, why not create a 30-second clip of a video that focuses in on one key aspect: be it entertaining, informative, or emotive.
Think carefully about your target audience and reflect a key topic that you know they’ll relate to or are experiencing themselves.
Share the clip on your LXP, intranet or social learning platform with a call-to-action to view the rest of your content.
When designing the interview framework for the video, think about crafting an introduction that can work as standalone content, i.e. “In this video, I’m going to talk about…”
5. Get more social proof
Whether your video storyteller is an expert, senior leader or team member, adding their voice can help reinforce your message.
Embed relevant snippets of their video into other learning content to evidence what colleagues are saying, thinking or experiencing.
Considering this use case in advance means you can structure interview questions in a way that also elicits soundbites.
See our topic design resources to help you build a powerful interview framework.
6. Video montages
Rocky had a montage, so why can’t you?
Assemble clips from several videos into longer-form content that builds a story, reinforces a message or shows a range of viewpoints.
This multiplier effect can be a powerful tool for sharing tips or advocacy and is a great way to drive wider awareness of the original learning content. When compiling the montage, consider the flow of narrative as well as the energy and length of the clips to keep viewers engaged over a longer video.
See our guides on creating a montage to make montage creation simple.
7. Podcast content
If you run an internal learning or company podcast, repurpose the video interview audio track to feature in your next episode.
You can utilise portions of the video or the whole clip. Also, don’t forget to use a video trailer to promote the podcast.
8. Video stills
Capture stills from the video to use as photos to accompany your content and promote on your social channels.
Square format video and pictures look fantastic on most platforms across mobile and desktop.
9. Video diaries
Learning diaries have always been a compelling method of supporting reflection and providing evidence of knowledge transfer, but they can be tricky to execute.
Capture reflections at key points over a timeframe and compile these into a blog-based video diary.
It’s a powerful way to share a complex story in bite-sized chunks.
Take a look at our template library in campaign manager to find a topic that suits you.
10. Start a conversation
Use any knowledge, tips or advice from the video to update your FAQs, Wiki or create and contribute to a thread on your social learning platform.
Videos are also a great ice breaker or pre-work to spark dialogue in virtual classrooms and training.